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The Open Report, Week 5: Who's In and Who's Out
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Good morning and welcome to the Morning Chalk Up.
In today’s edition:
The Open Report is back for week four. Check out Known and Knowable’s Open registration insights and comparisons across competitive regions.
Check out three stories of athletes who found the key to accomplishing their body composition and fitness goals by hiring a nutrition coach.
NOCCO, the performance energy drink, is now available at The Vitamin Shoppe. Learn more below.
The live CrossFit Open announcement for 25.1 is coming this week. Find out how to watch.
QUOTE OF THE DAY
“I would love to say I could have done this on my own, but I could not. I didn’t have the knowledge, the accountability, or the support.” - Grant Keller, Cumming, GA, on why hiring a nutrition coach made all the difference for him.
CROSSFIT GAMES
Credit: Mike Halpin
The Open Report, Week 5: Who’s In and Who’s Out
The Open begins in 2 days. Register here.
Over the last few weeks, we have been on a journey together, tracking the day-by-day numbers for the 2025 CrossFit Open registration period.
On February 27, the Open kicks off at CrossFit Mayhem with the announcement of 25.1.
Over the last few of these reports, we have touched on three of the four data points I have been tracking each day on Instagram (@known_knowable), which is a daily check-in from four different angles:
Counting up from Day 0 to the final day of the registration period.
Counting down from the first day of registration period to the final day.
Prize purse funding.
Total registration by Competitive Region.
We previously focused on counting up and down, then dove into the prize purse funding, and now we finish off the lead-up to 25.1 with competitive regions.
Before we jump in, here are the registration numbers for the past four years:
Year | Total | YoY Growth |
2020 | 239,106 | -33.02% |
2021 | 263,529 | 10.21% |
2022 | 293,805 | 11.49% |
2023 | 323,014 | 9.94% |
2024 | 343,496 | 6.34% |
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SPEED READS
🚨🚨 The CrossFit Open Is Coming: The 2025 CrossFit Open will take place from February 27 to March 17, so sign up now!
Announced this week, CrossFit and Rogue Fitness will recognize special members of the community with the Spirit of the Open Award. Each week, you can nominate a peer who embodies the spirit of the CrossFit community. The winners will receive a special-edition Rogue barbell. Details here.
World Fitness Project Community Q&A: Curious about what the World Fitness Project has in store for the 2025 season? Check out this community Q&A and subscribe to the WFP YouTube channel here.
✍️📋CrossFit Athlete Council Survey Results: The CrossFit Athlete Council (CAC) recently circulated a questionnaire “For Individual CrossFit Athletes and Coaches” to gather information about topics like safety, the Games season structure, communication and transparency, and more.
The CAC took the results to CrossFit HQ and provided a summary of that meeting along with some statements from the Council and CrossFit HQ. Read the full report here.
ICYMI: In response to some of the recent announcements surrounding de-affiliations and Open registration trends, Athena Perez explains why she and Scaled Nation are sticking with CrossFit.
MEMBER EXCLUSIVE
Courtesy of Angela Knight and Zoe Seitz
Hiring a Nutrition Coach Made the Difference, Say Three CrossFit Athletes Who Lost 40, 70 and 80 Pounds
While some people can decide on a whim to completely overhaul the way they eat —cutting out their two-Coca-Colas-a-day habit and losing 100 pounds on their own and never looking back—that’s not the common story.
The more common story involves a journey of up-and-down success and struggle, a journey in which they continually find themselves back at the drawing board, trying to figure out how to create lasting healthy nutritional habits.
And for many who eventually find a lasting solution, their solution often looks similar – they realize they couldn’t do it alone.
Zoe’s Story
Any mother can relate to Zoe Seitz’s story.
She had three babies, one after another, and stopped focusing on her health and fitness.
Suddenly, she was 40 pounds heavier than she had been pre-motherhood.
After she was finished breastfeeding her third baby, it was time to get back in shape, Seitz told us, so she did what many CrossFit athletes do – she began tracking everything she ate on the MyFitnessPal app, which worked for a while.
Until it didn’t.
INDUSTRY
Credit: NOCCO
NOCCO Launches at The Vitamin Shoppe
NOCCO is a performance energy drink designed for everyone, but especially for people
who give it everything they've got—whether in the gym, at work, or chasing their next big dream.
After a sweaty session at your local gym, it is easy to grab an ice-cold NOCCO out of the fridge before you head home, but now getting your hands on a can is even easier!
NOCCO is now available at The Vitamin Shoppe stores nationwide. That means you can grab your favorite flavors in-store and online, including Cherry Berry, Blue Raspberry, and Miami Strawberry.
You can also look for NOCCO at 24 Hour Fitness and Gold’s Gyms nationwide, as well as at all QuikTrip gas stations and on Amazon.
“We are committed to bringing NOCCO and our incredible brand to even more consumers across America. Expanding into The Vitamin Shoppe is a major step in that direction,” Brand Manager for NOCCO in the U.S., Miki Huguet, told The Morning Chalk Up.
CROSSFIT GAMES
Credit: @ideyafilms_, @koalafitmedia, @austinhatfield_1 / Instagram
How to Watch CrossFit Open Announcement 25.1
The first live CrossFit Open announcement of the 2025 season is coming in hot on Thursday, February 27, on the official CrossFit YouTube channel. And we’ve got all the details you need to know heading into the event.
The details: The live Open announcement will kick off the 2025 CrossFit Games season, a season that’s likely to look different from any in CrossFit’s history. The live announcements started during the 2013 season and grew in size and popularity through 2018. CrossFit elected not to host live Open announcements during the 2019 and 2020 seasons but returned to host them again starting in 2021.
25.1 will be presented by Rogue Fitness, the Official Equipment Supplier of the CrossFit Games. The live announcement will take place in Cookeville, TN, at CrossFit Mayhem.
Mayhem athletes Roman Khrennikov and Austin Hatfield are on deck to throw down against one another as the first men to tackle 25.1.
This will be Khrennikov’s third live Open announcement (he was previously featured in 23.2 and 24.3), while it will be Hatfield’s first. The two men finished only seven points apart at the 2024 Games — Krennikov in ninth, Hatfield in 10th.
Haley Adams, another Mayhem athlete and fan favorite, will be the first to take on 25.1 for the women. This is her first live Open announcement.
HIGHLIGHTS
Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.
👏Check out this ring combination from Michael of Bucktown CrossFit
Chicago, IL.
Congratulations to Tariq of Core City CrossFit in Detroit, MI, on this 30-kilo/67-pound clean.
Great work to Aaron Hanna of CrossFit Westchase in Florida on this 170-kilo/375-pound clean double.
Congratulations to Mike Aidala, who just broke the Turkish Get-Up world record with a 115-kilo/255-pound lift.
💪Congratulations to Morning Chalk Up alum Austin Heaton on this 190-kilo/418-pound back squat.
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