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What is Greg Glassman's MetFix? Co-Founder Emily Kaplan Explains

September 27th, 2024

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Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • Announced over the weekend, MetFix is the newest offering from the Broken Science Initiative, co-founded by Greg Glassman and Emily Kaplan. We talked with Kaplan to find out more about MetFix. Get the details below.

  • Jonne Koski and Annie Thorisdottir were two of the veterans absent from the 2024 CrossFit Games (for different reasons). We think 2025 will be a “comeback” year for them, as well as some younger fan favorites. Check out our way-too-early predictions.

  • Josue Maldonado took first place in the 2024 Adaptive CrossFit Games in the Upper Extremity – 2 Points of the Contact Division. Learn more about his road to the Fittest title today.

QUOTE OF THE DAY

“I think part of my pet peeve, when you look at this healthcare marketplace, is how we overcomplicate these things. You don’t need a wearable. You don’t need an ice bath. You don’t need a sauna. You literally need to put some shit in a backpack and go for a long walk and don’t eat crap. That’s going to be our message on the most simplistic level, with the back up of really deep scientific predictive value.” - Emily Kaplan, Broken Science Initiative and MetFix co-founder with Greg Glassman

INDUSTRY

Courtesy of Emily Kaplan

What is Greg Glassman's MetFix? Co-Founder Emily Kaplan Reveals Details

Last weekend, the Broken Science Initiative announced the launch of MetFix, a certification aimed at educating coaches and gym owners to use nutrition first to combat obesity, Type 2 diabetes, and other chronic diseases.

Emily Kaplan, MetFix’s co-founder and CEO, told the Morning Chalk Up the new endeavor is “an evolution of Greg [Glassman’s] ideas.”

  • “[It’s] an update to it. It has been 20 years. It’s about time,” she added.

Remind me: CrossFit founder Greg Glassman started the Broken Science Initiative after stepping down as CEO. He sold CrossFit Inc. to Eric Roza in 2020. 

The aim of the Broken Science Initiative, according to its website, is “to expose and equip anyone interested with the tools to protect themself from the ills of modern medicine and broken science at-large.”

The Details

Kaplan explained that MetFix will look very similar to CrossFit's affiliate model. However, the main focus will be on nutrition first rather than fitness.

MetFix will begin offering a two-day, in-person coach certification — MetFix Foundations — likely starting at the end of this year.

The first MetFix course will be invite-only. In the next two weeks, 100 coaches who Glassman and Kaplan have relationships with will be invited to attend the first certification course. 

A MESSAGE FROM THE FITTEST EXPERIENCE

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Get it on this Texas-sized throwdown and rally your community for an unforgettable time of fitness and fun. Lock in your spot and dive in on the Week 1 workouts, which are live NOW!

All Week 1 scores are due Tuesday, Oct. 01, at 8 pm CST. The registration deadline is Tuesday, Oct. 01, at 7:30 pm CST before scores are due.

SPEED READS

😎🏆Justin Medeiros TYR Cup Behind-the-Scenes: Member of the inaugural TYR Cup winning team, two-time Games champ Justin Medeiros, dropped his behind-the-scenes look at the weekend. Check it out here.

  • And, in case you missed it, the Talking Elite Fitness crew of Sean Woodland, Tommy Marquez, and Lauren Kalil were on the ground in Huntington Beach all weekend, calling some action, talking with athletes, and meeting the community. Hear their takeaways here.

📊🧑‍💻Want to Get Tested by WOD-Science?: The team at Wod-Science is running a study on the effectiveness of low-intensity, high-volume “Zone 2” training for CrossFit. Can CrossFit athletes benefit from Zone 2 training?

  • Get the details here and register now. The study begins on September 30 and lasts 12 weeks.

☀️🥇The Dubai Fitness Championship is Coming — Online Qualifier On Now: The Dubai Fitness Championship is coming to the Dubai Duty-Free Tennis Stadium from December 6-8, 2024. The total prize purse is approximately $1.3 million AED or just over $350,000 USD.

  • Thirty men and 30 women will compete, and the only way to qualify is through the online qualifier, which runs September 19-October 10. Register now and check out the workouts: 24.1, 24.2, and 24.3. Be sure to use the Official Video Recording Partner of the DFC, WODProof.

ICYMI: For Hayley Murillo, competing at the CrossFit Games as an individual had been an elusive goal — until this year. Learn more about the veteran’s 2024 season and hopes for the future of the Masters Age Groups.

MEMBER EXCLUSIVE

Credit: @oliviakerstetter / Instagram

Comeback Kids?: 6 Way Too Early Predictions of Athletes Who Will Return to the CrossFit Games in 2025 After Missing 2024

In a sport that has grown as fast as competitive CrossFit, every year there are inevitably athletes we expect to be at the CrossFit Games who don't end up on the roster. 

From injuries to sitting out the season for mental health or other personal reasons, to becoming pregnant, to penalties during the Open or Quarterfinals, to simply failing to qualify for the Games at Semifinals, some Games-worthy athletes will miss out on a ticket each year.

Sometimes failing to qualify for one year is the end of that athlete’s career. 

But other times, the athlete returns the following year even stronger than ever. 

  • Case in point: Brooke Wells and Haley Adams this season. Wells failed to qualify to the Games in 2023 and watched her sister Sydney Wells earn her first Games invite, while Adams sidelined herself in 2023 due to mental health reasons. Wells came back in 2024 and cruised her way back to the Games, where she went on to finish 11th, while Adams finished fifth.

So who will be the Wells and Adams of 2025?

Here are six athletes we think will come back stronger than ever in this (way too early) 2025 season prediction:

Jonne Koski

Jonne Koski was probably one of the biggest surprises in terms of athletes we expected to see at the Games last summer.

CROSSFIT GAMES — ADAPTIVE

Credit: @josue_maldonado18 / Instagram

Hard Work Pays Off for Adaptive Athlete Josue Maldonado

Josue Maldonado wasn’t into sports as a kid due to his limitations, so when he found CrossFit, his approach was to train and work out as “normal” as possible. 

  • That method has now paid off as Maldonado was just crowned Fittest Man on Earth in the Upper Extremity – 2 Points of the Contact Division at the 2024 Adaptive CrossFit Games by WheelWOD. 

This was the first year the Adaptive CrossFit Games was hosted by WheelWOD. In doing so, the organization opened up the competition to 15 divisions, which is a massive jump from eight the previous year. 

  • Maldonado placed second at the Games in 2021 and 2022, with his biggest competition being well-known adaptive athlete Casey Acree who has won the Games in the men’s Upper Extremity division from 2021-2023. 

Acree chose not to compete at the 2024 Adaptive CrossFit Games, which paved the way for Maldonado to come out on top this year. 

On the flip side, however, the field of athletes in each division jumped from five to 10. 

  • “I can say that every day since I started doing CrossFit, I put in my mind that I was going to train so hard to try to be as fit as possible so I could be able to someday make it to the Games,” Maldonado told the Morning Chalk Up in an interview. 

Maldonado, who hails from Puerto Rico, came into CrossFit and competed as an able-bodied athlete, but learned of the Adaptive Divisions and Adaptive competitions in 2020 when he competed at Wodapalooza (now TYR Wodapalooza).

HIGHLIGHTS

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