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The 2026 WFP Pro Card Race Is On
Good morning and welcome to the Morning Chalk Up.
In today’s edition:
WFP Pro Card points race explainer and season leaderboard.
The four C’s of marketing every affiliate owner needs to know.
A partnership brewed with purpose — inside the Paper Street Coffee shop at PRVN HQ.
QUOTE OF THE DAY
I remember telling Tia, ‘I will come nowhere near close to you when it comes to fitness, but I will work as hard as you guys.’”
COMPETITIONS
WFP Pro Card Race — Who's on Top of the Leaderboard After Tour Stop I
The World Fitness Project kicked off its inaugural season at Tour Event I in Indianapolis earlier this month. Fans enjoyed exciting races and a tight leaderboard.
Check out the full season leaderboard below. If you’re still wondering how the WFP Tour works, we'll explain that next.
Also, take a look at our key takeaways from the first tour stop here.
WFP Season Structure
For the inaugural year, the World Fitness Project team selected 20 men and 20 women as signed “Pro” athletes.
The signed athletes include well-known names such as Pat Vellner, Laura Horvath, Austin Hatfield, and Alex Gazan.
Before each Tour Event, the WFP holds an online qualifier. The top 10 athletes in the online qualifier compete in the Pro Division alongside the signed athletes, while the next 20 qualifying athletes form the Challenger Division for that Tour Event.
In both divisions, Pros and Challengers, the on-site goal is to compete for a podium finish and to hold the big check at the end.
However, that isn’t the goal of the season-long tour.
The goal of the season is to earn a Pro Card for the following season, which includes a guaranteed contract and an exemption from the online qualifiers.
A MESSAGE FROM REEBOK
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*This newsletter relies on our sponsors. Please consider supporting them.
SPEED READS
🏋️ 🏋️♀️ CrossFit x LUXIAOJUN: CrossFit announced yesterday that LUXIAOJUN has been named the Official Weightlifting Shoe of the 2025 CrossFit Games. New collab lifters coming soon!
🇺🇸🥇 Austin Hatfield vs. 2019 CrossFit Games “First Cut”: Recently, the Mayhem Classic and WFP Tour Stop I winner took on the legendary, field-separating “First Cut“ from the 2019 Games (the one with all the national champions). Would he have survived?
🎟️ 💪 2025 CrossFit Games Tickets: Tickets for the 2025 CrossFit Games at MVP Arena in Albany, NY, are on sale now.
🤝 🏆 Community Cup Registration Is Live: Register now for CrossFit’s Community Cup, presented by Yeti, and test your mid-season fitness. More details here.
🎟️ 😰 Last Chance Qualifier Details: From June 12 to 16, the top 50 non-Games qualifying athletes from In-Affiliate Semifinals and the top 10 non-Games qualifying athletes from each In-Person Qualifying Event will have a chance to take on five online workouts, programmed by CrossFit coaches from around the world, for one final Games invitation. Learn more here.
ICYMI: 2025 is wide open: 10+ contenders for the Games and WFP podiums.
MEMBER EXCLUSIVE
Stop Guessing, Start Growing: A Smarter Way to Market Your Affiliate
What if I told you that you don't actually hate marketing, but that you're just doing it backwards?
After producing over 1,000 hours of content and working with thousands of affiliate owners worldwide, I've discovered something crucial:
Most affiliate owners abandon their marketing efforts because they don't understand where the process breaks down.
INDUSTRY
Paper Street Coffee Brews Up Community Inside PRVN HQ
Coffee and CrossFit go together like peanut butter and jelly. So when Gabe Maldonado, CEO of Paper Street Coffee, had the opportunity to open a shop inside PRVN HQ in Nashville, he jumped at the chance.
The New Jersey-based coffee company has become well-known in the CrossFit community, appearing at in-person competitions and sponsoring elite athletes.
Maldonado started the company in 2021, and it has experienced rapid growth ever since. It has two brick-and-mortar locations and a thriving online business.
Approximately two years ago, Maldonado was in the process of opening his first shop in Cresskill, NJ.
During that time, PRVN Fitness CEO Nic Johnston reached out about sponsoring their Games team, which catapulted their relationship.
When PRVN HQ opened its Nashville location about a year later, Johnston again contacted Maldonado, this time regarding a potential partnership.
“They [PRVN] had basically a little bit over 1000 square feet of just a square empty box just to play with, and I was down,” Maldonado told Morning Chalk Up in an interview.
HIGHLIGHTS
Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.
🎂Happy birthday to James Sprague.
Congratulations to Alex of CrossFit Giants in France on this 102-kilo/224-pound clean PR.
Are we going to see Heavy Isabel at Torian Pro? A few of the athletes think so. Watch Tia-Clair Toomey-Orr doing some prep work.
Take a look at Kari Pierce's "weighted" pull-ups at 35 weeks pregnant. Strong like a mom!
💪Check out Rebekah Devine, brushing up on her strength for Syndicate Crown. That's a lot of weight on that bar!
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