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- Sneak Peek at the 2025 CrossFit Games Experience
Sneak Peek at the 2025 CrossFit Games Experience
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Good morning, and welcome to the Morning Chalk Up.
In today’s edition:
CrossFit’s 2025 vendor deck shows fans what’s on tap for the Games in Albany.
With new ownership on the horizon, author Katie Rose Hejtmanek looks to CrossFit’s business past.
Global workout honoring McCoy Turner raises £38K and counting.
QUOTE OF THE DAY
“He showed up for others relentlessly, but like so many men, he kept his own battles hidden.” - Paul Ormston, co-owner of CrossFit Choice, remembers Coach McCoy “Topsy” Turner.
CROSSFIT GAMES
Credit: Mike Halpin
What CrossFit's 2025 Vendor Deck Tells Us About the Games in Albany
The 2025 CrossFit Games are just over 100 days away and will be held for the first time on the East Coast in Albany, NY. Each summer since 2007, CrossFitters from around the world gather to watch and cheer as athletes and teams compete for the title of Fittest on Earth.
To promote the event to potential vendors, a slide deck was created to offer insight into CrossFit’s plans for fans at the Games, how CrossFit compares as a brand to other in-person sporting events, and pricing details.
Key Takeaways
The 2025 CrossFit vendor deck previews what fans can expect this summer in Albany, NY.
CrossFit will host an “Owners and Coaches Conference” on July 30–31, prior to the Games.
The “CrossFit Experience” returns with a 25,000-square-foot Vendor Village. CrossFit’s vendor deck notes that it will be “much more selective” about which vendor applications are approved due to size considerations.
New this year, CrossFit will close Pearl Street for a free block party featuring major brand activations.
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SPEED READS
💪🥇 Important WheelWOD Dates to Know: The Adaptive Open leaderboard will be finalized on April 15! Here’s a detailed outline of the Adaptive Games season by WheelWOD.
🏋️ 📽️ Age Group Semifinals Leaderboard Update: The Age Group In-Affiliate Semifinals leaderboard, complete with all workout videos, is up-to-date. If you completed the judges’ courses, get in there and review!
Known and Knowable breaks down the registration numbers and more here.
🤓 💪 Master Your Deadlift with Chuck Carswell: Get a behind-the-scenes look at an elite CrossFit coaching clinic led by CrossFit Games Head Judge and true OG coach Chuck Carswell as he dissects and teaches the deadlift.
ICYMI: The Mayhem Classic wrapped over the weekend. See who topped the podium and punched their tickets to the Games.
MEMBER EXCLUSIVE
Credit: Mike Halpin
On CrossFit’s Future
In 2012, the CrossFit Journal posted a video of Greg Glassman discussing his affiliate system and various economic strategies, where he expresses his commitment to “leaving money on the table”:
“Let me tell you what is left on the table. It’s the seed capital for the affiliates to grow their businesses. […] It’s a college savings plan for the affiliates and their trainers, for their kids,” he said.
Glassman continued: “We control a very, very small percent of the CrossFit financial ecosystem, and that’s by design. […] If we start to […] see our affiliates as economic opportunity for rent extraction, we have to alter our relationship with them. And we abandoned this covenant, this charter that is sacred to all of us, and we kill the very thing that is making this revolution possible.”
This, he asserted, was in direct contrast to venture capitalists and private equity, who told him he was leaving too much money on the table by limiting his and CFHQ’s piece of the pie.
COMMUNITY
Credit: CrossFit Choice
CrossFit Choice Raises £38,000 (and Counting) to Honor Coach McCoy Turner and Support Men’s Mental Health
On March 24, CrossFit Level 4 coach and British Navy veteran McCoy “Topsy” Turner died after what has been described as “a long and silent battle” with Post-Traumatic Stress Disorder (PTSD).
Turner, a former Physical Training Instructor (PTI) with the Royal Navy, dedicated his life to serving others both in the military and as a CrossFit coach and Seminar Staff member. He helped deliver 256 Level 1 and Level 2 courses throughout Europe and Asia.
Following Turner’s death, his gym, CrossFit Choice in Portsmouth, UK, immediately organized a global memorial workout to raise £42,000 (approximately $54,000 USD)—one thousand dollars for each year of Turner’s life.
This initiative aimed to support Turner’s two teenage sons, Brodie and Tommy, as they move “through the next chapter” of their lives, explained Gemma Clifton, a gym member.
Other gyms around the world, from Bali to Portugal, France, Australia, and the United States, also took part in the workout: a 25-minute AMRAP consisting of 42 lunges, 38 burpees, 38 ground-to-overheads, and a 400-meter run completed in pairs or teams of three.
Donations can be made here.
HIGHLIGHTS
Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.
🎂Happy birthday to Morning Chalk Up Managing Editor, Joe Genetin-Pilawa.
🎉Happy birthday to Regan Huckaby.
🏆Congratulations to Garage Gym Reviews writer Caine Wilkes on sweeping Masters Nationals, finishing with a 170-kilo/374-pound snatch and a 210-kilo/462-pound clean and jerk.
👏Congratulations to Bronislaw Olenkowicz and Michał Wesolowski on winning the Athens Throwdown.
🍼Congratulations to Taylor and Saxon Panchik on the birth of their new baby.
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