💪 Sara Sigmundsdottir’s Next Chapter?

October 15th, 2026

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Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • đź’Ş Legendary CrossFit Games athlete Sara Sigmundsdottir is launching 3407, a new training app.

  • 🥗 With help from CBG, Haley Adams learned to fuel around her training, stopped counting macros, and found a new freedom with food.

  • 🤝 CrossFit Risk Retention Group named CrossFit’s Official Gym Insurance Provider through 2031.

QUOTE OF THE DAY
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I was so lucky that I was in the golden era of CrossFit…people would come to the gym and cheer me on, and it was all about the community.”

Sara Sigmundsdottir, CrossFit Games Legend
INDUSTRY

Inside 3407, the Coaching App Built by Sara SigmundsdĂłttir

Credit: Luke Ebron, @iamlukeebron / Instagram

Sara SigmundsdĂłttir made her name on the CrossFit Games floor. Now she’s building a business and launching a coaching app called 3407. 

The Icelandic CrossFit Games veteran has been in the sport for years and is using that experience to develop programming for the broader CrossFit community. SigmundsdĂłttir first appeared at the Games in 2015, finishing third. She went on to compete in five more consecutive years. 

She is now focused on building 3407 from the ground up and overseeing the operation every step of the way. She first created the 3407 community in February and launched the mobile app on Monday, October 12. The name comes from a calculator trick that spells "love," combined with her personal favorite numbers. 

  • “I’ve learned so much throughout my career that I’m trying to share as much of my experience with people, and I think this app is the start of that,” SigmundsdĂłttir told Morning Chalk Up in an interview. 

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SPEED READS

💉🧬 Your Members Are Asking About Peptides. Are You Ready? As interest in peptides grows, gym owners and coaches are increasingly fielding questions about their potential benefits for recovery, performance, and longevity. With many peptides lacking FDA approval and robust safety data, the challenge is helping clients navigate the hype while leaving medical decisions to qualified professionals.

📅🔥 The Countdown Is On: CrossFit has announced the dates for the 2027 Open, giving athletes a target as the road to next season begins.

🤰💪 Strong Through Every Stage: Physician assistant and longtime CrossFitter Sarah Atkin continued training throughout pregnancy, scaling workouts to meet her changing needs. But she says CrossFit’s biggest impact came postpartum, when returning to the gym provided the community, confidence, and mental support she needed to navigate life as a new mom.

ICYMI: Introducing HYROX Training+ – Integration to Help Bring Official HYROX Programming to Millions (Rx article)

INDUSTRY

The “Damaging” Food Mindset Haley Adams Had to Leave Behind. And How CBG Helped

Credit: Scott Freymond

In 2018, Haley Adams became the fittest teenager on the planet by winning the CrossFit Games.

By age 21, Adams was a four-time top-10 finisher at the CrossFit Games and one of the sport's biggest names. 

Then came an announcement that resonated across the entire community: Adams was taking a year off to heal.

  • “I’ve battled with an eating disorder and have struggled with my mental health ever since. I’ve suffered in silence, and because of the pressure to make everything seem “okay”, I kept a smile on my face. It’s been a hard few years, when every single day is a battle,” Adams wrote in an Instagram post.

She continued: “I will be using this time to work on myself, as much mentally as physically, so that I’m no longer holding myself back. This isn’t just a new chapter; it’s a new book. The 2024 comeback is going to be big.” 

Behind the scenes: Adams had tracked her macros since she started CrossFit at 14, which led to an obsession that “completely ruined my relationship with food,” Adams told The Morning Chalk Up.

More often than not, she wasn’t eating enough; other times she binge-ate. She usually saved most of her calories for the evening because she enjoyed eating then and wanted to make sure she had macros left to consume each day.

Despite her brilliance on the competition floor, Adams admits her game-day fueling wasn’t on point either. 

  • “I wouldn’t eat anything after a workout; there were no pre-workout carbs,” Adams, now 25, admitted.

MEMBER EXCLUSIVE

CrossFit Risk Retention Group Becomes Official Insurance Provider for U.S. Affiliates

Credit: Victor Freitas

Last week, CrossFit announced a new partnership with CrossFit Risk Retention Group (CrossFit RRG), naming it the Official Gym Insurance Provider for U.S. CrossFit Affiliates through 2031.

  • “Beyond insurance coverage, the partnership will deliver ongoing risk-management education, guidance, and educational tools through the CrossFit Affiliate Toolkit and other official community channels and events,” the press release explained. 

Remind Me: Built around the CrossFit methodology and the operational realities of running a gym, CrossFit RRG was founded by CrossFit in 2009 to provide custom insurance solutions, legal defense, and risk-management resources for CrossFit gyms and trainers across the United States.

  • Unlike most commercial insurers, CrossFit RRG is a policyholder-owned liability insurance group, meaning each insured affiliate is also a shareholder in the company.

According to last week’s press release, “roughly half” of U.S. CrossFit affiliates are insured through CrossFit RRG, the largest insurer of CrossFit gyms.

HIGHLIGHTS

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