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- 🤔 What Really Shapes Your Gym’s Culture? CrossFit OGs Explain
🤔 What Really Shapes Your Gym’s Culture? CrossFit OGs Explain
Good morning and welcome to the Morning Chalk Up.
In today’s edition:
📣 CrossFit OGs break down the vibe killers, the vibe builders, and why your gym’s quirks matter more than you think.
📋 Six mistakes that parents make in youth training, and how to fix them.
🇵🇭🏋️♀️ New affiliate, Enderun CrossFit, opens on a college campus, aiming to show Filipinos that CrossFit is inclusive, accessible, and built for community.
QUOTE OF THE DAY
Every gym has its quirks, but that’s what makes its culture.”
COMMUNITY
What Really Shapes Your Gym’s Culture? CrossFit OGs Break It Down
“There’s no drama at my gym.”
We’ve heard that before. And, at most CrossFit gyms, there are likely minimal conflicts. Day-to-day spirits are high, most members get along, and enjoy a regular sweat sesh together.
However, it’s hard to imagine a gym without one or two rep-shavers, (somewhat) friendly AM-versus-PM rivalries, and even a few borderline toxic personalities.
A recent episode of the Not In My Box podcast (created and hosted by Danny Lehr, founder of Caffeine and Kilos and an affiliate owner) featured a discussion between Lehr and two CrossFit OGs, Wes Piatt and Blair Morrison, about gym vibes. They explore the theme that gym culture isn’t an accident; it’s the product.
They begin the conversation by asking whether certain behaviors are acceptable or unacceptable at their respective gyms.
Dogs at the gym? Unanimously acceptable.
Doughnuts after a workout? A 50/50 split.
A member wearing AirPods during a workout? Unanimously unacceptable.
A MESSAGE FROM KAJABI
How to Take Your Fitness Business Online.
Your time is limited, but your impact doesn’t have to be. Kajabi’s new guide, 30 Days to Launch: Scale Your Fitness Business Online, will show you how to grow your income and reach more clients by combining in-person and online programs.
Learn the hybrid model, follow a step-by-step launch plan, and use Kajabi’s all-in-one platform complete with courses, communities, and coaching to manage and scale your business.
SPEED READS
💥🇬🇧 Brute Expands to the UK: Brute just signed top UK coaching duo Will Kane and Fraser McKenzie, formerly of Team Training, marking a major move to grow its global footprint. The pair brings elite programming experience, a loyal athlete community, and a reputation for high-level coaching — now powered by Brute’s tech, resources, and worldwide reach.
👨👩👧👦🏋️ Healthy Habits Start at Home: The most powerful way to build healthy kids isn’t rules or lectures — it’s modeling consistent habits around movement, nutrition, sleep, and environment so the “healthy choice” becomes the default for the whole family. Learn more here, and if you haven’t yet, give Chasing Excellence a follow on Substack.
🔁🏋️♂️ CrossFit’s Take on Progressive Overload: In this article, CrossFit L3 coach and senior content writer, Stephane Rochet, argues progressive overload isn’t just adding five pounds to a lift — it’s constantly challenging strength, conditioning, skills, and capacity through variation.
🎄🚣♂️ Concept2 x HWPO Holiday Challenge: The annual 100k–200k meter grind is back, and this time Concept2 has partnered with HWPO Training, pushing athletes to log big meters between Thanksgiving and Christmas — with BikeErg, SkiErg, and row meters all counting toward charity and challenge rewards. Learn more here.
ICYMI: 📅 For the first time in several years, Masters, Teens, Adaptive athletes, Individuals, and Teams will all compete in the same city and the same week — a full-strength Games reunion for the 20th anniversary season.
MEMBER EXCLUSIVE
6 Questions About Kids & Training
You have a kid who wants to become stronger, faster, or better at their sport. And because you're a CrossFitter, you understand the importance of effective training. But you also realize that what works for you might not be suitable for a 10-year-old.
Here's what does work: patience. Technique before intensity. Development before competition. Long-term thinking over short-term results.
In a recent episode of Chasing Excellence, we answered six questions from parents trying to figure out how to help their kids build a foundation that lasts – not turn them into elite athletes overnight.
Here are my answers.
THINGS TO…
…WATCH
Emma Lawson, Behind-the-Scenes at the Rogue Invitational
After some time away from competition to rebuild, refocus, and level up, Emma Lawson steps back onto the world stage at the 2025 Rogue Invitational in Scotland — and she’s chasing nothing less than the top of the podium. This beautifully shot mini-doc follows her behind the scenes all weekend as she battles the field, tests her rebuilt engine, and proves she belongs among the best in the world.
…DO
Rethink Body Image and Nutrition
The CrossFit Podcast takes a candid, vulnerable look at something most athletes struggle with but rarely say out loud: body image, food anxiety, and how chasing an “ideal” physique can derail performance, health, and joy in training. Podcast producer Maggie Mullen opens up about her own battles and unpacks how CrossFit can be a place of strength, not shame.
…LEARN
How to Butterfly Pull-Up (Without Wrecking Your Hands)
If you’ve been muscling through sloppy butterfly reps or ripping your hands every time you try, this video breaks down the technique the right way. Games athlete Bayley Martin walks through the movement step by step: how to control the circle pattern, why grips matter, how strict strength carries over, and how to build speed without flailing.
COMMUNITY
One Gym Owner’s Quest to Redefine CrossFit in the Philippines
Gretchen Que has long found the Philippine culture somewhat polarizing.
On the one hand, physical fitness has always been a strong part of the Filipino lifestyle, she told the Morning Chalk Up. On the other hand, “community and family gatherings centred around food are also a strong part of our culture.”
This is what led her to want to become an affiliate owner.
“CrossFit gives Filipinos the perfect balance of community, fitness, and after an hour, you can get back to family and friends without missing a beat,” said Que, who started CrossFit in 2019 as she wanted to become a better rock climber, surfer, diver, and Spartan racer.
Last August, her dream came true when she, along with three other managing partners, found the perfect location to open Enderun CrossFit in Taguig, Philippines.
HIGHLIGHTS
Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.
🎂Happy birthday (12/6) to Morning Chalk Up’s Nicky Freymond.
Happy 15th affiliate anniversary (12/6) to CrossFit Torque in Foxborough, MA.
🥳Happy birthday (12/7) to Olivia Kerstetter.
Watch Dallin Pepper hit this 136-kilo/300-pound snatch. Do you think he can get 142kg/315 pounds in Copenhagen?
🔥Congrats to Kevin, co-owner of Munster Box in Argentina, on this 120-kilo/264-pound snatch.




