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- 🎯 What is ErgShoot?
🎯 What is ErgShoot?
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Good morning and welcome to the Morning Chalk Up.
In today’s edition:
🔫 CrossFit x precision shooting — ErgShoot impressed at the 2025 TYR Cup.
🔑 From churn to lifers: why retention is the real secret to affiliate success.
🚣♀️ One gym. One million meters. One cause that hits home for the CrossFit Lùths community.
QUOTE OF THE DAY
This is a skill. Yeah, it’s a new skill. And CrossFit has always introduced new skills.”
INDUSTRY
What is ErgShoot? Learn About the Precision Test That Made Waves at the 2025 TYR Cup?
Credit: Scott Freymond
In a sport known for heavy barbells, muscle-ups, and handstand push-ups, you don’t usually expect to see athletes handling pistols. But at the recent TYR Cup at TYR Wodapalooza SoCal in Huntington Beach, CA, that’s exactly what happened.
One of last weekend’s most talked-about events wasn’t a max lift or an endurance test; it was an event that combined the SkiErg with a handstand walk slalom course and shooting a pistol.
More specifically, athletes used an ErgShoot laser precision pistol, the same technology employed in the biathlon event at the Olympic Games, explained Kyle Rolfe, one of ErgShoot’s founders and husband and coach to 2024 Third Fittest Woman, Emily Rolfe.
Worth noting: The concept of shooting in a CrossFit-style competition might seem unusual, but it’s not entirely unheard of.
ErgShoot first appeared earlier this year at the French Throwdown, one of Europe’s biggest CrossFit events, and in 2019, the Rogue Invitational featured a similar setup using air rifles.
Continue reading to see how the TYR Cup athletes handled the pressure when the clock started, plus, what’s next for ErgShoot and how the event and technology came together.
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SPEED READS
📈🥤 Market Movers: From shakes to bars, women are driving the boom in protein products and reshaping the industry. Learn more here.
👟🔥 Reebok Launches Nano Pro: The newest Nano just dropped, a “super training shoe” built with a Graphlite carbon-fiber plate for next-level stability and power. Get the Nano Pro starting on October 7 — sign up for alerts and be first to get yours.
💪🔗 Rebecca Fuselier’s Guide to Ring Muscle-Ups: Start with a base of strict pull-ups and dips, learn false grip for lat tension and a secure catch, then progress to neutral grip for bigger, smoother kipping sets. Money cues: “Fist-bump the sternum → draw the line → deep dip” and “pull back, punch down.” Watch here.
🎓🏋️ Coaching Classes, Leveling Up to CF-L2: Training Think Tank coach Perrin Behr makes the case that great affiliate coaching isn’t about flexing knowledge—it’s distilling complexity into simple, actionable cues and delivering them on the clock. Check it out.
🌵✨ Camp R.A.D. Launches in Joshua Tree: Performance brand R.A.D unveiled its new Fall/Winter campaign, “Camp R.A.D” recently. It features CrossFit and HYROX stars Danielle Brandon, Justin Medeiros, Aimee Cringle, and Lauren Weeks, bringing R.A.D’s gritty aesthetic to life.
ICYMI: 🚨 The path to the CrossFit Games is shifting again — here’s what athletes need to know for 2026.
MEMBER EXCLUSIVE
The Lifer Methodology: How to Transform Your Affiliate Into a Community That People Never Want to Leave
Credit: @besthouroftheirday / Instagram
Most affiliate owners obsess over lead generation, conversion rates, and front-end sales metrics.
But ask them about their retention strategy? Silence.
They'll eagerly brag about how many new members they signed up last month, while completely ignoring the high turnover that follows.
Here's the brutal truth: if your churn rate exceeds five percent, you're trapped in an unsustainable cycle that will eventually ruin your business.
The secret isn't just signing up more people – it's creating what I call "lifers."
THINGS TO…
…WEAR
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…KNOW
How the Best Lifters Mobilize for Olympic Lifting
Olympians, Games athletes, and veteran lifters all share one secret: they warm up with purpose. Former Olympian Sonny Webster demonstrates two mobility drills — duck walks and a barbell flow — that prepare your joints, strengthen your positions, and make heavy snatches and cleans feel smoother.
…UNDERSTAND
Why Standards Matter in CrossFit
CrossFit's movement, nutrition, and intensity standards aren’t arbitrary — they exist to balance safety, efficacy, and efficiency. Nailing technique, embracing variety, and pushing threshold properly are what separate programs that deliver results from those that crash and burn.
COMMUNITY
Scotland Gym to Hold Million-Meter Challenge for Charity
Credit: Eilidh Harkins
CrossFit Lùths is hosting an ambitious charity workout this weekend to benefit an organization close that has played a vital role in helping a long-time member's family.
The gym in Gorebridge, Scotland, is hosting the event from Friday, September 26, to Saturday, September 27, to support Crossbasket House at the Glasgow Children’s Hospital.
Beloved CF Lùths community member Nathan Nicholas and his family have depended on Crossbasket House during his son’s challenging medical diagnosis.
In May 2025, Nathan and his wife Allison’s lives changed forever when their third child, Caleb, was born with a congenital heart condition. Nicholas has been a member at the gym since 2019.
“His diagnosis was a Double Inlet Single Left Ventricle, a transposition of the great arteries and a narrowing of the aorta arch,” said Nathan in a video posted on CrossFit Lùths' Instagram.
Continue reading to learn how one family’s story inspired a million-meter mission.
HIGHLIGHTS
Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.
🎂Happy birthday to Gretchen Kittelberger.
Congratulations to Olympic weightlifter, medalist and record holder Olivia Reeves, on setting the new clean and jerk record for her 69-kilo weight class at 149 kilos/328 pounds.
Check out this fitness glow-up over the years from CrossFit Red Wolf owner Matt Banwart. Well done last weekend, Matt! What a legend 🙌
Happy belated birthday (9/23) to Nate Ackermann.
💕Happy belated anniversary (9/24) to Daniel and Meghan Robbins.