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Everything You Need to Know About World Fitness Project Tour Event I
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Good morning and welcome to the Morning Chalk Up.
In today’s edition:
WFP Tour Event I starts tomorrow — How to watch, who’s competing, and more.
Affiliate growth starts by defining your ideal client.
Athlete dies after medical emergency at CrossFit Licensed Event in Mexico.
QUOTE OF THE DAY
I did all of them and every iteration of all of them. Saxon [Panchik] hopped in on about half… [We] had a whole lot of fun messing with difference aspects of each event.”
COMPETITIONS
2025 World Fitness Project, Tour Event I: Full Schedule, Workouts, and How to Watch
Credit: Scott Freymond
The highly anticipated World Fitness Project Tour Event I is finally upon us.
The WFP kicks off its inaugural season in Indianapolis this weekend, from May 9 to 11. Hosted at the Grand Park Sports Campus in Indianapolis, IN, the event will set the stage for a new professional league in competitive fitness.
Twenty Pro Card holders, 10 Pro Challengers, and 20 Challengers will battle for the first opportunity to earn points they will carry throughout the season.
Event details:
Location: Grand Park Sports Campus
Dates: May 9–11, 2025
Tickets are available here.
How to watch: All Pro and Competitor workouts will be streamed live on the World Fitness Project website and archived there, allowing fans who cannot watch live to catch the events later. Here’s the broadcast schedule.
Follow the leaderboard here.
Remind me: The 2025 WFP season comprises three stages:
Tour Event I – May 9–11, Indianapolis, IN.
Tour Event II – August 29–31, Mesa, AZ.
Finals – December 18–21, Copenhagen, Denmark.
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SPEED READS
📺 📽️ Behind-the-Scenes with Dallin and Jayson: Brute Strength teammates Dallin Pepper and Jayson Hopper are currently sitting in third and sixth place on the worldwide leaderboard. Get a BTS look at their top performances during the online Semifinals weekend as they threw down together.
👟☕️ R.A.D x Proud Mary Coffee: Check out this collab between R.A.D and pioneering specialty coffee company, Proud Mary Coffee. The R.A.D One V2 x Proud Mary drops today.
💪 🇪🇸 GHD Sit-Up Tutorial: Want a stronger core fast? This step-by-step GHD Sit-Up tutorial from John Singleton and The Progrm breaks down setup, scaling, and pro tips to help you move better and train smarter.
😴 📋 Win 30 Nights of Great Sleep: Enter to win 30 nights of Thirdzy and a 30-minute sleep fitness consultation with Thirdzy Chief Science Officer, Dr. Justine Luchini.
🧑💻🏋️ Fantasy Fitnessing is Back!: Love fantasy sports? Draft three men and three women for the WFP Tour Event I Salary Cap Challenge! Join the Morning Chalk Up league—top score wins!
ICYMI: The French Throwdown kicks off this weekend with four Games tickets on the line.
MEMBER EXCLUSIVE
Why Trying to Please Everyone Will Tank Your Affiliate
Credit: @besthouroftheirday / Instagram
Almost every struggling affiliate owner I work with has the same problem: they can't figure out who their business is for.
They try to be everything to everyone, saying yes to every potential client who walks through their door.
While this may seem like good business sense, it is one of the quickest paths to failure in the CrossFit affiliate space.
Who Is Your Offer For?
When building a sustainable CrossFit affiliate, you must understand selection and deselection.
Selection is identifying exactly who you want to serve.
Deselection — equally important but often overlooked — involves identifying who you do not want to serve.
COMPETITIONS
Competitor Nayeli Clemente Dies Following Medical Emergency at CrossFit Licensed Event in Mexico
Credit: Jorge Ahmad Sanchez Flores, @jorgeahmad / Instagram
Tragedy struck at the Cholula Games in San Andrés Cholula, Mexico, on Friday when competitor Nayeli Clemente went into cardiac distress during the first event of the competition, which included a “Team Pyramid Run” in the heat.
After she was tended to by Dr. Daniela Castruita – a spectator who was not part of the competition’s medical team but spoke with the Morning Chalk Up – Clemente was taken to the hospital in critical condition, but passed away later.
Remind me: A CrossFit Licensed Event is a competition where organizers can use the “CrossFit Licensed Event icon” and list their event on the CrossFit Games website.
HIGHLIGHTS
Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.
🇨🇷Check out this 158-kilo/350-pound jerk from Masters CrossFit Games Champion Chicho Quesada.
Congratulations to Amari and David at Core City CrossFit in Detroit, MI, on these unbroken bar muscle-ups, and well done on all their training for the upcoming Pit Teen Throwdown.
Congratulations to Christopher of CrossFit 1977 in Charlton, MA, on his first bar muscle-up.
Travis Mayer is fine-tuning for his weekend competing at the World Fitness Project. Looking ready!
🏋️♀️Check out what Heavy Isabel looked like for Games veteran Bethany Flores. Well done, Bethany!
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