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- 🎥 Behind the Scenes: Justin Medeiros’ CrossFit Road Trip
🎥 Behind the Scenes: Justin Medeiros’ CrossFit Road Trip
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Good morning and welcome to the Morning Chalk Up.
In today’s edition:
🤝 The “Relish Project” returns — Justin Medeiros and crew reconnect with CrossFit’s roots.
💥 Training as self-punishment? That mindset might be what’s holding you back.
💡 More members ≠ more profit. Two-Brain’s Chris Cooper says the real metric is average revenue per member.
QUOTE OF THE DAY
Most gyms miss this critical piece. It’s not how many members you have…It’s how many members you have times what they’re paying that actually counts.”
COMMUNITY
How Justin Medeiros and Crew Revived a CrossFit Road Trip
Credit: Scott Freymond
Ten years ago, three friends with magnetic personalities – Sun Chang, Zacq Hale, and Bob Daniels – took a road trip to connect with the CrossFit community.
They called it the “Relish Project,” an opportunity to blend community, culture, travel, and CrossFit.
Now, a decade later, that mission was renewed with another friend, two-time CrossFit Games champion Justin Medeiros. Also joining them was Medeiros’ videographer, Dallas Hamm.
I had a unique opportunity to experience the trip firsthand, following along in my own van full of camera equipment, boxes of Gymreapers custom shirts, YETI water bottles, and R.A.D shoes to give away along the route.
After weeks of preparation, we were ready to hit the road with two vans, a tent, a loose plan, and a shared goal: to celebrate everyday athletes doing extraordinary things.
Continue reading to see how Medeiros’ crew pulled off a full-blown affiliate tour between competitions.
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SPEED READS
🎙️💥 How to Turn Failure into Fuel: In this episode of The Keep Chasing Podcast, CrossFit legend and former Navy SEAL Josh Bridges discusses turning setbacks into strength, building discipline over motivation, and keeping standards high long after competition ends.
🎥💪 Next Up, Rogue Invitational: Check out this behind-the-scenes look at Justin Medeiros’ Rogue prep. The two-time Rogue Invitational champ works in some sandbags, pegboards, logs, and more.
🏋️🔥 From 550 Pounds to Strict Pull-Ups: David Fennell’s radical transformation shows CrossFit as the anchor, not just a tool.
🧠📉 Gen Z’s Mental Health Crisis Is Real: A new survey finds 94% of young people report monthly mental health struggles — but most still prioritize fitness as a key coping tool. Gen Z ranks fitness as their top discretionary expense, with 3 in 4 training at least twice a week.
🏋️♀️🎂 100-Year-Old Still Hits the Gym: Virginia Beach centenarian, Ruth Lemay, credits consistency, positivity, and staying active with what keeps her going strong past the century mark. And, she’s still at the gym three days a week, every week.
ICYMI: 🇮🇹 The Progrm expands youth competition series, adds Milan to European tour.
MEMBER EXCLUSIVE
Your Motivation to Train Might Be Sabotaging Your Progress
Credit: @benbergeron / Instagram
What's your pre-workout?
C4? NO-XPLODE? Maybe a double espresso if you're keeping it simple.
Here's the thing – the most common pre-workout in the fitness industry isn't something you buy at the supplement store. It's something far more powerful and far more destructive.
It's the fear of not being good enough.
In a recent conversation on the Chasing Excellence podcast with mindset coach Mark England, we explored how many people fuel their workouts with anger, regret, betrayal, and inadequacy.
They're not training to celebrate what their body can do. They're training to punish themselves for not being enough.
And that changes everything.
INDUSTRY
Why Chasing Member Count Is Holding Your Gym Back
Credit: @twobrainbusiness / Instagram
“How many members do you have?”
It’s often the first question one gym owner asks another, assuming that having more members leads to higher profit.
This causes many gym owners to get stuck on a tiring hamster wheel every month, where their sole focus is on reaching the elusive 100, 150, or 200-member milestone.
The problem is they’re losing nearly as many members as they’re gaining, and it feels like they’ll never quite reach it.
There’s good news: You can get off the hamster wheel. Not only will it save you marketing money, but there’s an easier way to be profitable than focusing on member count.
That is according to Chris Cooper, founder and business mentor of Two-Brain Business.
On his recent episode of Run a Profitable Gym, Cooper mentioned this about client head count: “That’s not what makes your gym profitable.”
Instead of focusing on reaching 100 or 150 clients, gym owners should prioritize average revenue per member.
HIGHLIGHTS
Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.
🎂Happy birthday to Katie Udnick.
Congratulations to Pat Vellner, who took on his first HYROX race and finished in the Pro Doubles division with a time of 1:07.
🔥Watch James Newbury rep out 190 unbroken wall balls with a 12-kilo/26-pound ball.
Congratulations to Alexander Roncevic, who not only set a new HYROX World Record last weekend in Hamburg with a time of 53:15, but he also won the Elite 15 Pro Doubles division with partner Tim Wenisch with a time of 49:17.
🏈See what Rogue Invitational training is looking like for Abbie Domit these days.