CrossFit Open 25.3 Livestream Numbers Plummet

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Good morning and welcome to the Morning Chalk Up.

In today’s edition:

• Livestream concurrent viewership for Open workout 25.3 dropped sharply, and overall views for 2025 trended lower than those for 2023 and 2024. We break it all down below.

• Add nutritious green foods to your St. Paddy’s Day celebration to stay on theme and healthy.

• Don Faul addressed an affiliate town hall meeting last week on the process of selling CrossFit LLC. He also dispelled rumors, noting that the company has not been sold, a sale is not imminent, and a buyer has not been identified. 

QUOTE OF THE DAY

“Good luck, Colten. You can have the first two, but you’re not getting this one.” - Dallin Pepper after posting a score of 9:21 for 25.3 at the live announcement.

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CROSSFIT GAMES

Despite Exciting Show, CrossFit Open 25.3 Livestream Views Plummet

Now that the 2025 CrossFit Open live announcements are over, we can see the complete picture of the livestream numbers and spot the trends.

CrossFit Spur hosted the announcement of 25.3 in Glenmont, NY, near the site of the 2025 Games. 

The event featured the 2024 Games' first, second, and fourth-place finishers. James Sprague, Dallin Pepper, and Jayson Hopper battled it out with a guest athlete alongside them. 

The NFL’s Tyson Bagent, backup quarterback for the Chicago Bears and longtime CrossFitter, joined in on the fun.  

One big thing: The maximum concurrent views (how many people were watching at once) for 25.3 were down substantially from 25.2, and came in lower than any of the Open announcements in the last three years.

The details: The 25.3 announcement recorded a maximum concurrent viewership of 84,555. 

Viewership usually peaks during the workout's unveiling, but it spiked this time as the three elite athletes raced to the finish on the rower.

• The max concurrent average for the 2022 Open was 96,048; in 2023, it was 120,872. It rose to 159,980 in 2024. The 2025 Open clocked in at 114,889. 

• The total views (24 hours) per week average for the 2024 Open was 912,656. That was up from 619,224 in 2023. Total views (after 24 hours) for 25.3 came in at 524,056. That’s a difference of 506,220 views from last year. The average 24-hour total views per week during the 2025 Open was 610,956.

SPEED READS

🚨🚨 The 2025 CrossFit Open Ends Tonight: The final week of the 2025 CrossFit Open ends today. Complete those last redos and submit your scores by 5 p.m. PT. 

• 2025 CrossFit Games Tickets: Presale opens for 2025 CrossFit Games tickets on March 20 for Reliant Club members. Affiliates with 12 or more members signed up for the Open can purchase tickets starting March 25, all affiliate presale starts March 27, and the sale will open to the public on April 1.

🌎 🏆 World Fitness Project Updates: The World Fitness Project debuted its new YouTube series, SIGNED—Beyond the Athletes, yesterday. The 10-episode series will highlight four new athletes each week leading up to the first competition of the WFP season in Indianapolis, IN. Check it out here.

• Online Challenger Qualifier I: The online qualifier for Tour Event I kicks off on March 19, and registration is open. Register now! 

📖 🤓 Good Read: In case you missed it last week, The New York Times covered CrossFit’s announcement that it would seek a buyer for the company. Check it out here (paywall).

🔬💪 MetFix Invites New Affiliates: Earlier this week, gym owners who expressed initial interest in Emily Kaplan and Greg Glassman’s MetFix received an email with an invitation to apply and an application to join the organization. This is the second wave of invitees, following the initial wave last fall. Learn more about MetFix here.

ICYMI: We spoke with Brazilian phenom Gui Malheiros about his decision to prioritize the World Fitness Project Tour this season. Read the exclusive interview here.

MEMBER EXCLUSIVE

Go Green for St. Paddy’s Day with These Nutrient-Packed, Delicious Foods

St. Patrick’s Day is known for its lively celebrations, vibrant parades, and of course, the iconic color green. 

While many associate this holiday with shamrocks, leprechauns, and festive drinks (green beer anyone?), why not take the opportunity to eat a wholesome way? 

• Green foods are not only on-theme for the celebration, but they are also packed with essential nutrients that can support your health all year long. 

From leafy greens to green fruits and vegetables, these nutrient-dense options bring both flavor and vitality to your St. Patrick’s Day party. 

In this article, we’ll explore delicious and nutritious green foods that will help you celebrate the holiday while nourishing your body at the same time.

The Benefits of Eating Green Foods

Eating green foods offers a wide range of benefits, thanks to their nutrient-rich profiles. 

Some key benefits include being high in vitamins and minerals, rich in antioxidants, supporting digestive health, boosting heart health, aiding in weight management, detoxifying the body, supporting eye health, improving skin health, boosting immune function, and enhancing mental health.

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INDUSTRY

CrossFit CEO Don Faul Addresses Sale Rumors, Concerns in Affiliate Town Hall Meeting

CrossFit LLC CEO Don Faul dispelled rumors and concerns about the company's sale during a call with affiliates on Thursday, only one day after he announced it was seeking new ownership. 

Remind me: On Wednesday, CrossFit LLC emailed affiliates to announce that it is for sale and actively seeking buyers. 

Faul told affiliates the process would take time and that CrossFit is working with Moelis & Company, “a global independent investment bank providing confidential, unconflicted, strategic advice,” to help review a wide range of potential buyers. 

Faul hosted a town hall meeting for affiliates on Thursday to discuss the announcement further and share where the company is in the process currently. 

• “We are working with Moelis [& Company] to gather information and prepare materials that we'll use in the sale process, and the intent being to help them understand our business, to help them understand CrossFit, to help them understand what makes CrossFit special,” said Faul during the call. 

The next step will be to find prospective buyers and narrow it down to the best potential buyers possible, added Faul. 

HIGHLIGHTS

Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.

• 🎂Happy birthday to Jacob Heppner.

• Happy belated birthday (3/13) to Moritz Fiebig.

• Congratulations to Rachel of CrossFit Wooster, in Wooster, OH, on this 43-kilo/95-pound strict press.

• Check out Seungyeon Choi getting after Open workout 25.3.

• 🙌 Royce Dunn took on 25.3, too, finishing with a time of 11:39. Well done!

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