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CrossFit is Officially For Sale
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Good morning and welcome to the Morning Chalk Up.
In today’s edition:
CrossFit LLC is officially for sale, according to an email from CEO Don Faul to affiliate owners. He and CrossFit leadership will host an affiliate town hall today with more. Get the details below.
With the Open wrapping up soon, Tracy Tucker offers some recovery tips to prepare your body for your next fitness goal.
The live CrossFit Open announcement for 25.3 is coming this week. Find out how to watch.
QUOTE OF THE DAY
“Recovery is where improvement happens – it’s not a break from progress, but a foundation for it.” - Tracy Tucker, Nutrition Coach, Training Think Tank.
INDUSTRY
Credit: Mike Halpin
CrossFit LLC Officially Seeking New Ownership; Will Hold Affiliate Town Hall With CEO Don Faul Today
CrossFit LLC announced Wednesday that it is officially for sale, just days before the final week of the 2025 CrossFit Open.
The sales process is currently underway, according to an email to affiliate owners acquired by Morning Chalk Up.
Remind me: The current owner of CrossFit LLC is Berkshire Partners, who purchased the company back in 2020.
The sport of CrossFit, especially as a brand, has faced scrutiny since the tragic death of Lazar Ðukić at the 2024 CrossFit Games.
A rumored sale of the company received some attention before the Open began but was not confirmed until now. Today’s announcement fits the timeline laid out in the February rumor.
“Our objective is to find the right partner—one with a connection to our community, an appreciation for our affiliate business model, and the passion and vision to lead us into the future,” CrossFit CEO Don Faul said in an email to affiliates.
An affiliate town hall will be held on Thursday, March 13, at 9 a.m. PT / 12 p.m. ET. The email contains registration instructions.
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SPEED READS
🚨🚨 The CrossFit Open Is Here! The 2025 CrossFit Open heads into its final week. You can still register officially through March 17. Sign up now!
🥇🥇Mertens and von Rohr Win 25.2: It’s deja vu all over again, all over again — Mirjam von Rohr and Colten Mertens stay perfect with their 25.2 wins. Can the pair make history and run the table? Get the full story here.
🇧🇷🦎Gui Malheiros to Focus on WFP: As reported across social media, Brazilian phenom Gui Malheiros announced via his Instagram stories that he would shift his competitive focus onto the World Fitness Project Tour for 2025.
🌎 🎟️ 2025 Qualifying Event Updates: Here are a few quick updates from some of the 2025 CrossFit Games Qualifying Events.
Syndicate Crown: The North America East In-Person Qualifying Event is tracking Open results week-by-week to show which men, women, and teams are above the top-20 cut line and in position to earn an invitation. Follow along here.
Mayhem Classic: George Sterner has replaced Dallin Pepper in the first In-Person Qualifying Event of the season, the Mayhem Classic Invitational. See the updated men’s roster here.
Rebel Renegade Games: Organizers have opened an Affiliate Cup division for gyms in qualifying regions. Find out if your gym is the fittest in Africa, the UAE, and the Gulf. Learn more here.
French Throwdown: Spectator tickets for one of the two European In-Person Qualifying Events are on sale now. Details here.
🌎 🏆 WFP On the Pulse: The World Fitness Project released a new “intermittently scheduled series” that will highlight, inform, and analyze aspects of the first-ever World Fitness Project Tour season. Hosted by Tommy Marquez and Lauren Smith, check out episode one here.
ICYMI: The Open Report is back for week seven! Check out Known and Knowable’s analysis of “new” vs. “returning” athletes in the 2025 CrossFit Open.
MEMBER EXCLUSIVE
Credit: Frank Nguyen
You Just Finished the CrossFit Open, Now What?
After months of intense training and competition, the CrossFit Open is over.
While the Open is a test of fitness, it’s also a valuable opportunity for athletes to gauge their progress and identify areas of improvement.
Whether you’re celebrating a personal best year or strategizing for next year, how you approach your recovery and training next can make all the difference in sustaining long-term progress and avoiding burnout.
Here’s what CrossFit athletes should prioritize once the Open season wraps up: maximize recovery, rejuvenate your body, and set the stage for even better performance.
Take Some Time Off
Most athletes are so eager to get back to work and strive for perfection that they don’t consider their longevity in the sport.
Which is fair — you’re excited!!
However, if you take the purposeful time off now, you hopefully won’t be forced to take time off later due to injury, sickness, or burnout.
Even a week off from the gym, followed by a week of bodybuilding and zone two engine work, is a great way to start ramping back into training.
This purposeful time off applies to your nutrition, too! If you track all year round, take the time off now because you’ll be right back to it when you return to the gym.
When your coach or your gym recommends the time off, really take it.
CROSSFIT GAMES
Credit: @spraguerrrr, @carlitosfluery, @jhopper3 / Instagram
How to Watch CrossFit Open Announcement 25.3
The final week of the 2025 CrossFit Open kicks off with the live announcement of workout 25.3 on Thursday, March 13, on the official CrossFit YouTube channel. And we’ve got all the details you need to know heading into the event.
The details: The final live Open announcement marks the conclusion of the 2025 CrossFit Open and, for many people, the end of their Games season.
For the talented top 1-2%, the In-Affiliate Semifinals, and In-Person Qualifying Events await. For everyone else, the Community Cup is another way to extend the competitive season.
The live announcements started during the 2013 season and grew in size and popularity through 2018. CrossFit elected not to host live Open announcements during the 2019 and 2020 seasons but returned to host them in 2021.
The 25.3 announcement will take place on March 14 at CrossFit Spur in Glenmont, NY, not far from the new CrossFit Games home in Albany.
The final live announcement will feature a head-to-head-to-head battle between the first-, second-, and fourth-place finishers at the 2024 Games on the men’s side: James Sprague, Dallin Pepper, and Jayson Hopper.
POLL
With the 2025 CrossFit Open wrapping up, what is your next fitness goal? |
HIGHLIGHTS
Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.
🙌Congratulations to Colten Mertens, who set the world record in Open workout 25.2 with a time of 4:01.
Congratulations to Saniah of Core City CrossFit Kids in Detroit, MI, on her first chin-up.
Check out this 170-kilo/374-pound split jerk from Agustin Richelme.
Congratulations to coach Kayla of Polsky Strength and Conditioning in Canada, who got her first bar muscle-up.
💪Congratulations to Taylor Williamson, who won the Rogue Excavator Challenge (30 single sandbag cleans for time) with a finishing time of 1:39.
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