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  • Concurrent Views Dipped for 24.3; 24-Hour Views Continued Upward Trend

Concurrent Views Dipped for 24.3; 24-Hour Views Continued Upward Trend


Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • Concurrent views dipped for Open Announcement 24.3, but 24-hour totals continued trending upward

  • A CrossFit Success Story: Down 100 pounds each, off blood pressure meds, and no longer in danger of Type 2 Diabetes, Jennifer and Mike Pendleton opened 51 Bridges CrossFit

  • Learn how Wild Health uses genetics-based data to help you improve your health, wellness, and performance


“I never would have believed it. I had struggled for so long…if you told me I was going to lose 100 pounds and keep it off, I wouldn’t have believed it. If you told me I was going to do CrossFit and love it and actually stick with it, I wouldn’t have believed it. ” - Jennifer Middleton, owner of 51 Bridges CrossFit, on transforming her life through nutrition and CrossFit


Credit: @CrossFitGames/YouTube

CrossFit Open 24.3 Livestream Concurrent Viewership Slides; 24-Hour Total Views Reach New High

Now that the 2024 CrossFit Open announcements are in the rearview, we can get a full picture of the livestream views and where the sport is at in terms of growth and overall fans and followers.

One big thing: The maximum concurrent views (how many people were watching at once) for 24.3 were down substantially from 24.2, lower than any of the Open announcements in 2023. However, the overall livestream views (after 24 hours) for 24.3 hit an all-time high, getting over one million views. 

The details: The 24.3 announcement recorded a maximum concurrent viewership of 112,802 (unofficially) and a total view count after 24 hours of 1,030,276.

How does this compare?







Max Concurrent 





120, 336 


Total Views (24 hours)







  • The max concurrent average for the 2022 Open was 96,048, in 2023 it was 120,872. The 2024 Open clocked in at 159,980.

  • The total views (24 hours) per week average for the 2023 Open was 619,224, while total views (after 24 hours) for 24.3 came in at 1,030,276. A substantial difference of 411,052 views. The average 24-hour total views per week during the 2024 Open was 912,656.


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Games Athletes (and Others) Take on 24.3: Here’s a quick round-up of some of your favorite athletes taking on the final Open workout of 2024, in case you missed them over the weekend:

Planning one more redo of 24.3 before the deadline tonight? Check out these resources from coaches, training camps, and more:

🥇 24.2 Winners Announced: CrossFit announced on Friday that Henrik Haapalainen and Emily Claw are the official winners of CrossFit Open Workout 24.2.

🙌 🙌 Victory Grips x Teen CrossFit Games: In a press release yesterday, the team at the Pit Teen Throwdown, host of the 2024 Teenage CrossFit Games, announced that Victory Grips would be the Official Grips Sponsor of the Teenage CrossFit Games.

  • Reminder, the teen divisions have been separated out into their own season-ending championship. For the 2024 season, the Teenage CrossFit Games will be hosted by the Pit Teen Throwdown, on August 29-September 1 in Southwest Michigan.

🚨🚨 New Rogue Athlete: Rogue Fitness announced Tyson Bagent, a quarterback for the Chicago Bears, as the newest Rogue Athlete.

🎟️ 🎟️ Tickets for the 2024 West Coast Classic, the North America West Semifinal, are available now!

New CMO at CrossFit HQ: As first reported by Barbell Spin, CrossFit announced earlier this week, in an email to affiliate owners, that Jenna Hauca has been hired as the company’s new Chief Marketing Officer.

  • From the email: “Jenna joins CrossFit after spending five-plus years at Barry’s, where she led global marketing. Prior to Barry’s, Jenna oversaw digital, innovation, analytics, and business development at Generator Media + Analytics, a marketing agency based out of New York City.”

  • “She was also a volunteer firefighter and nationally registered EMT and played NCAA D1 ice hockey at Princeton University, where she studied neuroscience and was published in the Journal of Physiology & Behavior. Originally from Canada, Jenna currently resides in Santa Monica with her rescue pit bull, Storm, and is enjoying her first CrossFit Open.”

😎👟🏊‍♀️ TYR Sport Europe: The title sponsor of TYR Wodapalooza, TYR Sport, has launched its European site. Check it out now. 

ICYMI: Plus, who can win the 2024 CrossFit Open?


Photo Courtesy of Jennifer Pendleton

From 100 Pounds Overweight and Sedentary to Owning a CrossFit Affiliate: Meet Jennifer and Mike Pendleton

In a lot of ways, Jennifer and Mike Pendleton were your typical Midwestern couple.

They had a couple of kids, life got busy with work and family, and “before you knew it, food was our recreation, our solace, everything,” Jennifer, now 52, said.

And before they knew it, they were both 100 pounds overweight and it was starting to affect their health.

  • “We got ourselves into the bottom of the health markers. We were squarely in that category of unhealthiness,” Jennifer said, adding that Mike was already on blood pressure medication and her doctor told her she was five years away from becoming diabetic.


Credit: @wildhealthmd / Instagram

Transforming Genetics-Based Wellness: My Wild Health Experience, Part 1 

Wild Health, a Precision Medicine service, abides by the tagline, “personalized health care, driven by your genetics.” They look to help clients and patients reach their optimal health, with care that’s personalized, and based on one’s genetics, unique goals, and challenges. 

They provide preventative healthcare that encompasses mental and physical components, with an emphasis on taking a proactive approach to one’s health. 

The crew at Wild Health is no stranger to the sport of fitness. Many of the doctors, professionals, and support staff that work for the company are CrossFitters. However, they are not solely serving the elite of our sport. They work with high-level competitors like Fee Saghafi, Brooke Wells and Alexis Raptis, but also everyday athletes and gym-goers. Wild Health looks to provide holistic healthcare that’s highly unique to the individual. 

One can see Wild Health blending perfectly into the world and methodology of CrossFit, as we are challenging ourselves each day in the gym to not only build community and strengthen those emotional bonds but to become stronger, faster and to stave off disease. CrossFit is a holistic training method, and for me, Wild Health fits so well into that ornate puzzle of training hard, and remaining competitive, while aging gracefully and healthily.

I was lucky enough to experience firsthand, Wild Health’s protocol and testing for myself.

I’m about a month in, and here are my updates so far: 


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Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.

  • ⭐️Congratulations to Olympic weightlifter Kate Vibert on the 160-kilo/352-pound split jerk PR.

  • Congratulations to all the kids and teens at CrossFit Pleasanton on completing all three Open workouts.

  • Nice work to Caitlin of Red Wolf CrossFit in Huntington Beach, CA, on all the jump rope endurance practice.

  • 💪Great work to Buttery Bros’ Julian Marquez, who got after 24.3 with Don Faul as a judge.

  • Congratulations to Henrik Haapalainen and Emily Claw, winners of Open workout 24.2.